My entrepreneurial device would be an enhanced smartphone or iPod Touch that would have the technical capabilities to act as a portable, compact projector. Instead of having to always watch streaming or downloaded video on a small-screen (meaning squinting your eyes or holding the screen up close), anywhere you are, you would be able to digitally project the image onto any reasonably smooth, light-colored surface (e.g. a wall).
You could adjust the size of the amplified image based on how far away you are [for correct focal length] to reach an average picture size approximately equivalent to a 36-inch widescreen HDTV at about 10 feet away. You can share whatever entertainment you have downloaded, or any video on the Internet, with groups of various sizes using whatever you already access constantly on-the-go [from your phone’s Wi-Fi or 3G network.] Further, the step of using the computer as a mediator would be bypassed.
Twitter would definitely play a role in marketing and promoting my device. Twitter is used primarily by organizations' PR teams to promote their brand, and with my device it would be no different. Throughout the day we could Tweet about movies or shows you could be watching in a large display format through your phone. We could link to content on YouTube, iTunes, Hulu, Vimeo, Fancast, and others.
After developing some manufacturing partnerships, we could even cross-promote because our technology would be used by other companies in making their smartphones. So we would promote their phone with a link to that phone's section of a website, with a special mention of the digital projector technology in the Tweet for emphasis.
In addition to the main company Twitter account, I'd want to set up a separate one devoted solely to customer service issues. I'd want to have at least two or three employees checking this throughout the day on shifts to monitor customers' concerns, complaints, questions, etc. and reply to those Tweets with appropriate links with directions for solving the problem after researching the issue.
You could adjust the size of the amplified image based on how far away you are [for correct focal length] to reach an average picture size approximately equivalent to a 36-inch widescreen HDTV at about 10 feet away. You can share whatever entertainment you have downloaded, or any video on the Internet, with groups of various sizes using whatever you already access constantly on-the-go [from your phone’s Wi-Fi or 3G network.] Further, the step of using the computer as a mediator would be bypassed.
Twitter would definitely play a role in marketing and promoting my device. Twitter is used primarily by organizations' PR teams to promote their brand, and with my device it would be no different. Throughout the day we could Tweet about movies or shows you could be watching in a large display format through your phone. We could link to content on YouTube, iTunes, Hulu, Vimeo, Fancast, and others.
After developing some manufacturing partnerships, we could even cross-promote because our technology would be used by other companies in making their smartphones. So we would promote their phone with a link to that phone's section of a website, with a special mention of the digital projector technology in the Tweet for emphasis.
In addition to the main company Twitter account, I'd want to set up a separate one devoted solely to customer service issues. I'd want to have at least two or three employees checking this throughout the day on shifts to monitor customers' concerns, complaints, questions, etc. and reply to those Tweets with appropriate links with directions for solving the problem after researching the issue.
