Break Catch-up 2: Brand-Yourself.com's RJ Sherman, Operating System

Using a service like brand-yourself.com would be a great tool to personalize and centralize my company's online presence by building and managing the firm's reputation through one integrated portal, and then efficiently promoting my brand through positive content relating to my business. Brand-Yourself could help my business reach new customers by targeting high rankings in Google searches, engagement through social media, and track the firm's online image and brand visibility through analytics.

Using Brand-Yourself as a guide, I would make search my company has Twitter and FaceBook pages, as well as a LinkedIn company profile page, that all have links back to my company's website. I would have a social media team that is constantly updating Twitter and FaceBook with special deals and interesting or relevant news about the mobile technology industry, specifically related to Smartphones (such as new operating systems being released, new apps, updates to existing features on Android, iOS, or Blackberry OS).

 My smartphone projection device's site would have the Twitter, FaceBook, and LinkedIn logos prominently displayed on the sidebar or header so people can link to those pages to "follow" and "like" us, and start conversations about my company and connecting with other people who buy the products or are potential customers.

We would want to make sure our PR team and social media team are often responding to customers by answering relevant questions about our product offerings and participating in group discussions through the company's page, in addition to posting links providing support to answering questions as well as any information relevant to our company and industry. There might be a live feed of a conversation from each of the sites posted in a small window on our website. Questions about device features, compatibility, and technical support for our projection devices would likely surface often once we build up a wide customer base.

My company's website would also have a blog that employees contribute to occasionally as a small requirement to their employment. There would be a button on the navigation bar of the website that links to the company's blog (and vice-versa) also, a separate site.

It would help to have my PR team work with a SEO team to look at things like how we size up with Google's PageRank and keyword density and what relevant terms people search for and how that can be incorporated into our content online. Brand-Yourself's service provides information from Google Analytics about your business.